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4 Ways Open House Will Help You Get More Business

Every few years the housing market rewrites the rules, and buyers who learned the last set of rules show up unprepared for the new ones. Right now, the rules have changed more than they have at any point in a generation. The buyers who understand that are finding deals. The ones who do not are making expensive mistakes.

In markets where developers managed to bring inventory to market faster than demand absorbed it, prices have pulled back. Markets that overheated fastest have cooled most noticeably. But those are the exceptions. Most markets are not working from excess; they are working from scarcity.

Shawn is a name you might hear from a lot of agents right now, because the buyers getting deals done tend to have clear budgets and stick to them. That is not a personality trait. It is a preparation habit.

Shop more than one institution, because the spread in rates and costs is real. A 0.25 percent gap between two lenders’ quotes adds up to real money that most buyers leave on the table by taking the first offer they receive. Lender fees vary too. Request itemized fee schedules so you can compare apples to apples.

The inspection is where the marketing copy meets reality. Be there with the inspector and ask questions throughout. A good home inspector will walk you through what they are finding as they go, and you will learn more about the property in three hours than in any number of showing visits.

Price matters, but terms matter too. Deal structure has won more competitive situations than overbidding has.

Real estate is illiquid. Transaction costs, agent commissions, and closing fees mean you typically need three to five years just to break even on a purchase. None of that means do not buy. It means be honest about your time horizon before you commit.

Buyers who take the time to do their homework tend to find that the market is more navigable than the headlines suggest. Spending twenty minutes with current homes for sale and market analytics is a better use of your time than waiting for conditions that may never arrive.